SEO stands for “Search Engine Optimization” is one of the most important of online marketing. SEO is all about
working on the content, URL, page of the website & improve its ranking on Google search engine result page (SERP),
Yahoo, Bing and other search engines. This is also known as organic search marketing. SEO is the best approach for
long term stability on Google SERP on specific business keyword search by customer. SEO analyst work on on
page/off page activities of website while following all the standards and Google policies and get the best relevant
traffic to website and many lead to more sales conversion and it has nothing to do with PPC, Bids, Budget etc.

SMO stands for “Social Media Optimization” is practically it is one of the most useful online marketing strategy
elements to for online branding, reaching to mobs, get social or online engagements etc as 88% of internet users
are on social media network like Facebook, Twitter, Google Plus and more. So its a good way to let them known
about your business, products and services via content rich SMO implementation marketing.

PPC stands for “Pay per click”, a model of internet marketing in which advertisers pay a free each time one of their
ads clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits
organically. Search Engine Advertising is one of the most popular forms of PPC.